Before
"Nice 2-room loft in Berlin Mitte. 92 sqm. Fully furnished. Available immediately. Good location, quiet."
This is what 80 % of listings look like. It converts nothing.
After – Airbnb
"Cathedral windows, 4.2m ceilings, an actual freestanding tub. Ten minutes on foot to Rosenthaler Platz, but you'll rarely want to leave. Coffee comes from the Marzocco in the open kitchen; sleep happens behind a raw-concrete wall that catches the morning light. Bring someone you want to impress."
After – Zillow
"Beautifully renovated 2-bed loft (92 sqm / 990 sqft) in the heart of Berlin-Mitte. Original 1912 industrial windows facing south, 4.2m ceilings, oak floors throughout. Open kitchen with Bosch appliances, spa-style bath with freestanding tub. Building has elevator, video intercom, secured entrance. Available for owner-financed sale or long-term lease."
After – Booking.com
"Located in Berlin-Mitte, less than 500m from Alexanderplatz, this air-conditioned apartment features 2 bedrooms, a kitchen with dishwasher and microwave, a washing machine, a flat-screen TV, and a private bathroom with a bathtub. Free WiFi is available."
After – ImmoScout24 (DE)
"Denkmalgeschütztes Loft mit 4,20 m Deckenhöhe im Herzen von Berlin-Mitte. 92 m² Wohnfläche, zwei Räume durch eine freistehende Betonwand getrennt, offene Küche mit Bosch-Geräten. Original-Werksfenster nach Süden. Baujahr 1912, Kernsanierung 2023, Energieklasse B. Aufzug, Videosprechanlage. Verfügbar ab 1. September."
What each platform actually rewards
- Airbnb: emotion, second-person, sensory detail
- Zillow: specs first, then narrative – American buyers scan
- Booking: amenities list in the first paragraph (algorithm parses it)
- ImmoScout24: legally-safe facts, energy class, sanitation date
The prompt template
"Write a [platform] description for a [type] in [neighborhood]. Tone: [tone preset]. Length: [range]. Must include: [amenities]. Legally required fields: [energy class, year, sqft]." Archify assembles this automatically from your photo upload and portal choice.